Guillem “Will” López Nicolau is a Spanish-born photographer working between Berlin, Paris, and Mallorca. His work moves between fashion and documentary, guided by raw emotion, romanticism, and authenticity.
He has photographed campaigns and editorials for Adidas, Salomon, Lacoste, and Zalando, and collaborated with magazines including Numéro NL, Schön!, Duel, Arxipelag, and Vanguard.
Working with analogue, Guillem is drawn to imperfection and texture, creating images with honesty and timelessness. His photography focuses on intimacy and atmosphere, capturing moments that feel deeply personal yet universal.
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